It's funny how one pair of good jeans can transform your entire wardrobe. This season, we’re seeing even more shapes, shades and fits so it’s the perfect time to find something that suits you and change up your look for the better. From classic cuts, elasticated waists and added stretch for movability, discover our selection of jeans in different styles, cuts and washes and start your new denim journey today! Figure flattering fits and classic cuts await!

Pretty and Playful

A wear with anything style with an elasticated waist and floral embroidery detail to the pocket. Sitting on your waist with a touch of stretch for added comfort, they skim past your tummy for a flattering look and their classic straight cut helps to elongate your legs. Available in indigo or a light wash in up to size 22, they’re a pretty alternative to your usual jeans.

Cut To Flatter

We all know the discomfort of an ill-fitting waistband so meet our secret weapon to confidence in this smock waist style. With a loose-legged silhouette they nip in at the waist creating a lovely flattering fit. No pinching, no rigidness, we love them! Crafted in a lightweight cotton in 2 blue hues, they’re top of our list for summer denim and look great worn with everything!

Made to Fit and Flatter

With a comfy pull-on elasticated jersey waist and just the right amount of stretch, these jeans have plenty to please you. A flattering fit thanks to their stretchy cotton rich finish. No more waists cutting in or fiddly fastenings – just a lovely fitting pair of jeans to pull on and dash out of the door! Two shades of blue, a straight leg cut and flattering ankle grazing length make them the ideal every day jeans that can be worn casual with trainers or smartened up instantly with your favourite top and wedged heel.

Where Comfort Meets Style

Get weekend ready in these super comfortable jeans. Complete with an elasticated drawcord waistband, they’re easy to pull on and adjust to sit comfortably on your waist, giving a figure flattering fit to all body shapes. They’re easily dressed up or down and are sure to give you a confidence boost however you choose to wear them.

The Trending Denim Skirt

Give your jeans a day off with this simple and stylish midi skirt. Figure flattering and cut to an A-line style, our denim skirt looks perfect paired with flats and sandals and thanks to it’s elasticated waist – it’s oh-so comfortable! 

Button front, stylish contrast stitching and pockets to the back, it’s also available in three colours and in sizes 10-24.

Classic Comfort

Every mans go to – a classic pair of straight legged mid blue jeans and these are a cut above the rest. With discreet side elastication, they give you all the expected style alongside the much needed comfort. The lighter shades work well for a casual weekend look whilst the darker shades will add a touch of smart to your casual. A timeless style, available in four colours, up to size 46” waist and four leg lengths. Perfection!

The Comfort Fit

For an unrestricted sense of comfort, these fully elasticated waist jeans are a great choice. A really easy style to pull on thanks to their adjustable drawcord waist. Finished with a zip and fly button fastening and just the right amount of stretch for a good comfortable fit, swap them for your usual leisure trousers to change up your look. Available in three colours, three leg lengths and up to size 48” waist, find your fit easily.

Jean Genius

We love this style, the comfort of joggers with the style of jeans. Easy to pull on, the waist is fully elasticated with an adjustable drawcord, leaving you room to move and stretch so they’re perfect for a laid back look. With two front pockets and two back pockets to store any essentials, they’re finished with a mockfly and stitching to the front. If comfort and ease is what you crave – these will be the jeans that satisfy you!